Co-owned with Higgo Jacobs. We own and execute the annual Cape Town Fresh and Helderberg Fresh Fine Wine and Food Festivals.
Freelance project management for Destinate, a bespoke marketing agency owned by Mariette du Toit-Helmbold.
Vinimark - strategic communications & social media, including webinars and podcasts
Cape Winemakers Guild - PR & social media support
West Coast Fossil Park - visitor strategy, PR & digital marketing, which includes a new blog. Conceptualised and executed the Tourism Showcase 2022.
Earthbox - strategic PR & digital communications
Ultima Antarctic Expeditions - strategic PR & digital communications
Village Collective - a new partnership initiative that aims to transform and renew the underutilised Somerset West CBD into a connected place where people want to live, work, visit and shop
Working with the Old Vine Project, I conceptualised and executed the first Old Vine Experience on the 5th and 6th of November 2024, where a selection of Certified Heritage Vineyards wines were tasted in the magnificent setting of the Ernie Els Winery, Annandale Road, Stellenbosch.
Events consultant - full circle from concepts, pitching and budgeting, to execution and reporting.
Events include:
Cape Town Showcase, CTICC2, 22 August 2024
Joburg Showcase, Nedbank Atrium Sandton, 28 August 2024
VIP Tasting, Strauss & Co Johannesburg, 27 August 2025
Joburg Winemakers dinner, 29 August 2024
Winelands Winemakers dinner, 3 October 2024
Final Pre-Auction Tasting & Auction, Lord Charles Hotel, Somerset West, 3 & 4 October 2025
ASI General Assembly Cape Town, 21-28 May 2025
2025 was the first year the General Assembly was hosted on the African continent.
Role: Project management of the general assembly, supporting events and wine tourism programme.
Says Spencer Fondaumiere, SASA Chairperson: “SASA hosted the ASI General Assembly last month – the first global sommelier event ever held in Africa. We welcomed 84 top sommeliers from 55 countries and showcased the very best of South Africa. It was unanimously agreed that it was the most successful General Assembly ever organised. So much so, that our organising committee has been asked to create the blueprint for future ASI meetings.” Full article.
California Wines Cape Town, 26 March 2025
Seminar and grand tasting, Mount Nelson Hotel.
Project manager and event coordinator.
Under the Atrium - A Wine Party by Ex Animo Wine Co.
Conceptualisation and execution of a new annual wine event for Ex Animo Wine Co.